What are SEO Services and its Importance for Web Positioning?

This article in which I will try to explain what SEO is designe for those people who are just curious about SEO, we can understand it as an article for initiation to SEO.

So if this is your case and you want to know what SEO is in online marketing, go ahead.

It is useless to know what something specific is, if we do not know what it is for us, therefore, before understanding what SEO is, you need to understand why we do SEO for web positioning. in search engines. This I will explain simply and simply.

Why do we do SEO for web positioning?

Today, thanks to technological advances and the Internet, how consumers find information, search for products and services, and make purchases change.

In these situations or needs we do the following:

We simply go to a search engine like Google, and we search with terms from which we expect the best result.

These results are known as SERP, which means Search Engine Results Page, in its translation, it would be Search Engine Results Page. Well, as you know, in these results there are several options where we can click SMM firm in Birmingham.

The statistics say that the user clicks on the first three or a maximum of five search results and that he prefers to perform another search instead of continuing to click on the next results.

So, if as a brand you want to appear in those first results, companies have two options:

Options to be in the first search results

Sem positioning in search engines

First of all, make advertising guidelines, which require an investment in money, this is known as PPC or pay-per-click, and it is an SEM (Search Engine Marketing) strategy.

We identify this as paid Internet advertising because the word (Ad) appears just before the URL. Well, let’s see the other alternative that this article deals with. Secondly, there is the option to appear in those first places without having to pay. This is achieving precisely with SEO (Search Engine Optimization), of course, its results will not be immediate. These results that Google delivers to the user, without investing, are known as organic positioning.

Positioning in google SEO

It can then be seen how two types of results appear with the same search term.

In the first place, the advertising guideline or PPC mentioned above, and then the organic results appear, which is SEO. There the word (Ad) does not appear before the URL.

You already know that two types of results appear in the SERPs and that the difference between these SEO and PPC results is the cost.

PPC or pay-per-click

In short, it is necessary to have an SEO guide to work and be able to appear in the first places of the search results, at minimum investment, and it is minimal because even when money is not invest directly, time is required to be invested in it.

This explains why the interest of SEO professionals, online marketing professionals, and those who have a website, is in knowing about the subject and having an SEO strategy. As well as why SEO experts are increasingly in demand.

But even more, it is necessary to know how search engines work to deliver relevant results to the searches and needs of the users.

How do search engines work?

These are information collectors through text, image, sound, and video formats.

All of these are part of the search engine index, that is, all the indexed information available to display in the search results.

Results that to display, the site and the content must meet certain conditions.

1. It must be a public page or site that both search engines and users can access without any restriction.

2. It must be accessible from the same technology with which the site is developing since some of them can block access to search engine robots.

One tool among many that I recommend is the use of WordPress.org which allows easy access to Google bots. We can do SEO optimization very easily for a web page made in WordPress.

3. It must not be blocked, through meta tags you can block access and tracking to a website, if this happens the site will not be displayed.