Have you been considering TikTok marketing? But you’re hesitant to get started. You’ve seen the ads, and it seems simple enough, but it can be hard to know where to begin. Copycat marketing can make it even more confusing. That’s why we decided to write this post. We’ve spent years doing this focused on getting the best ROI possible, and have developed a process that works for us. Hopefully, by the end of this post, you’ll have a good idea of how TikTok marketing works and how you can get started.

Define Your Audience on the Platform

TikTok is an app that has a very specific audience. It’s not just for one type of person, like Instagram or Facebook. Instead, it’s for people who want to share short videos with friends and family. If you’re trying to promote your business on TikTok, you first need to define your ideal customer.

Here are some steps you can take to define your audience on TikTok:

  • Analyze your existing customers: Start by analyzing your existing customer base and identifying the common characteristics that they share, such as age, gender, location, interests, and behaviors. This can provide you with a baseline for understanding who your target audience on TikTok may be.
  • Research TikTok demographics: Use available data to understand the demographics of the typical TikTok user. This information can help you determine if your target audience aligns with the user base on the platform.
  • Explore TikTok content: Spend time on TikTok exploring different types of content and paying attention to the engagement levels and comments on each video. This can help you understand what types of content are resonating with users and what type of audience engages with it.
  • Use TikTok’s tools: Use the analytics tools provided by TikTok to understand your audience better. These tools can help you identify the age range, gender, location, and interests of your followers.
  • Test and refine your strategy: Once you have defined your audience, start creating content and testing it with your audience. Use analytics tools to monitor engagement levels, and refine your strategy based on the results you get.

Decide Your TikTok Marketing Goals

TikTok is a social media platform, and like any other social media platform, you should have goals to achieve through your content. For example, if you are marketing a new product or service, TikTok can help you reach potential customers who may be interested in what you have to offer. If your goal is to increase brand awareness, then creating videos that feature your products/services will help achieve this objective. Once you know what your goals are, start creating content that specifically targets those objectives.

Create Your Own Content Mix

The content mix refers to the various types of content that you create and post on TikTok. If your goal is to increase brand awareness, then you should create a mix of short videos (like advertisements), long-form videos (like tutorials), and music. This will allow you to reach different audiences and cater to their varying preferences.

When you’re first starting out, it can be difficult to know what type of content will resonate with your audience. If you want to get an idea of what types of videos are popular on TikTok, simply go through the app and watch some videos that have been created by other users.

Launch Paid Ads on TikTok

TikTok is also a place where you can run paid ads, which means that you can pay to have your content appear in front of more people. This is a great way to increase exposure for your brand and build up followers without having to post as often. Although there are many different ways to advertise on TikTok, the most effective method is through promoted videos. With this type of ad, you’ll be able to select specific audiences based on factors like age, location, and gender—but not their interests or behaviors. You can also choose how much money you want to spend per day/week/month.

Get in Touch with Top Influencers

Influencers are one of the most effective ways to promote your brand on TikTok, and their videos often top the list of TikTok downloader sites because many people are interested in them. Influencers can have millions of followers, so they’re perfect for boosting exposure and increasing engagement. If you get in touch with these people, they’ll likely share your content on their own profiles—which will lead to even more views! This can be done through direct messaging or DMing them from their profile page.

However, it is vital to note that you shouldn’t just ask them for free promotion. You should instead offer them a mutually beneficial deal—for example, paying them to promote your content or giving them an incentive like free merchandise or gift cards.

Maximize the Benefit of Call to Action in Your Videos

If you want to increase your views and engagement, you need to include a call to action in your videos. Commonly called as CTA, this statement motivates viewers into taking an action—like watching another video or visiting your website.

Here are some key points to consider if you want to use CTA in your TikTok videos:

  1. Be clear and specific: Your CTA should be clear and specific, so viewers know exactly what action you want them to take. Use action words like “click,” “follow,” or “shop now” to make it clear what you want them to do.
  2. Include it in the video and the caption: Your CTA should be included both in the video itself and in the caption. This ensures that viewers see it regardless of how they are watching your video.
  3. Make it prominent: Your CTA should be prominent and stand out from the rest of your content. Use bold text, contrasting colors, or animations to draw attention to your CTA.
  4. Offer an incentive: Giving viewers an incentive to take action, such as a discount code or a free trial, can encourage them to engage with your CTA and take the desired action.

Use Hashtags in Your Videos

Hashtags are a great way to connect with other people who are interested in the same thing as you. By using relevant hashtags, your content has a better chance of being discovered by other users who are looking for similar content.

Tiktok is growing faster than Facebook and Twitter combined, and it doesn’t look like it’s slowing down anytime soon. Therefore, it’s vital that you start exploring how you can use this app to your advantage. Once you understand what Tiktok is all about and begin moving forward, there are countless potential marketing opportunities waiting for you. Shoot some videos, apply for a campaign or two, and make sure to post regularly. The best part? You don’t need any fancy equipment, special skills or training; just bring yourself and your vision to the table and allow TikTok to help bring your ideas to life.